Reclaiming regional cachet - and patients
Credits:
Figure Design (design), James Leng (photography)
BACKGROUND
To prevent patients who need advanced care from traveling to urban AMCs, Geisinger invested in an $80MM expansion to reinforce that its Henry Cancer Center is the preeminent regional option.
CHALLENGE
How can we ensure Geisinger continues to be perceived as an innovative, world-class option close to home?
solution
HHP worked with Hydra Health to create a wellness oasis, designed specifically for the needs of cancer patients and those who care for them. The space includes reservable rooms to nap, meditate or recharge, as well as specialty cancer products, healthy snacks and drinks, plus thoughtful gifts.
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